Online Home Decor Market: Driver

The rise in online spending and smartphone penetration is one of the key factors driving the growth of the online home decor market. Online shopping through smart devices has gained popularity over the years because of the high penetration of Internet services, improved economic growth, and the up-gradation of purchase and delivery options with the emergence of m-commerce. Security features for online payments, free delivery, improved online customer services, and the customer-friendly designs of online shopping websites are also contributing to the growth of the market. Increasing online sales act as a key market driver for the growth of the global online home decor market. The rising emphasis on mobile commerce is mainly driven by the purchase of millions of new smartphones and the creation of more opportunities for buyers to shop. 

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Online Home Decor Market: Segmentation Analysis

By product, the market has been segmented by online home furniture, online home furnishings, and other online home decorative products. The online home furniture segment will have significant market share growth during the forecast period. The preference for online shopping is increasing, backed by the growing Internet penetration rate and the increasing number of smartphone users worldwide. The online channel allows manufacturers to expand their distribution networks by partnering with third-party e-retailers or establishing their own online shopping portals.

By geography, the market has been segmented by Europe, North America, APAC, South America, and MEA. Europe will account for 42% of the market’s growth during the forecast period. The UK and Germany are the key countries for the online home decor market in Europe. Moreover, market growth in this region will be faster than the growth of the market in the North American, South American, and MEA regions.

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Online Home Decor Market: Key Vendors and their Offerings

The online home decor market is fragmented, and the vendors are deploying organic and inorganic growth strategies to compete in the market. The key offerings of some of the key vendors are listed below:

• Amazon.com Inc. – The company offers sagging furniture cushions, home office chairs, and other products.
• Ashley Furniture Industries Inc. – The company offers dining room sets, Narzole sofas, and others.
• Bed Bath & Beyond Inc. – The company offers console tables, dinner sets, and others.
• Herman Miller Inc. – The company offers Posh Helm Chairs, Sayl Chairs, and others.
• Inter IKEA Holding BV – The company offers services like IKEA whole house design, 1-to-1 professional service, and products such as bedside tables and others.

Related Reports:

Online Home Decor Market in India by Type and Application – Forecast and Analysis 2022-2026

Furniture Market in Europe by Distribution channel, Type, and Geography – Forecast and Analysis 2022-2026

Table of Contents

Executive Summary

Market Landscape

• Market ecosystem
• Value chain analysis

Market Sizing

• Market definition
• Market segment analysis
• Market size 2020
• Market outlook: Forecast for 2020 – 2025

Five Forces Analysis

• Five forces summary
• Bargaining power of buyers
• Bargaining power of suppliers
• Threat of new entrants
• Threat of substitutes
• Threat of rivalry
• Market condition

Market Segmentation by Product

• Market segments
• Comparison by Product
• Online home furniture – Market size and forecast 2020-2025
• Online home furnishings – Market size and forecast 2020-2025
• Other online home decorative products – Market size and forecast 2020-2025
• Market opportunity by Product

Customer landscape

Geographic Landscape

• Geographic segmentation
• Geographic comparison
• Europe – Market size and forecast 2020-2025
• North America – Market size and forecast 2020-2025
• APAC – Market size and forecast 2020-2025
• South America – Market size and forecast 2020-2025
• MEA – Market size and forecast 2020-2025
• Key leading countries
• Market opportunity by geography
• Market drivers
• Market challenges
• Market trends

Vendor Landscape

• Vendor landscape
• Landscape disruption

Vendor Analysis

• Vendors covered
• Market positioning of vendors
• Amazon.com Inc.
• Ashley Furniture Industries Inc.
• Bed Bath & Beyond Inc.
• Herman Miller Inc.
• Inter IKEA Holding BV
• LaZBoy Inc.
• Urban Outfitters Inc.
• Walmart Inc.
• Wayfair Inc.
• Williams-Sonoma Inc.

Appendix

• Scope of the report
• Currency conversion rates for US$
• Research methodology
• List of abbreviations

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